Providing an enhanced shopping experience with personalized recommendations, offers and product support — as per age, gender, location, and behavior of customers is the big thing now in retail. Artificial intelligence is the most sought-after technology among retailers to achieve this objective.
Personalization is a key marketing tactic to better engage customers, encourage loyalty and build a broader and deeper brand relationship. Personalization can be an overwhelming and time-consuming task, but it’s made much simpler through Artificial Intelligence.
Now, want to know how AI can enhance your personalization strategy? Browse through our whitepaper for quick 5 ways how AI can improve personalization and render amazing customer engagements.
Here are some key takeaways: