Lead Scoring is an objective ranking to identify which leads are ready to get connected with sales and which leads require further nurturing.
The challenge is to filter out the irrelevant leads and fill your pipeline with potential leads that matter. The ultimate “win-win” happens only when sales and marketing work hand-in -hand to build a cohesive experience that will in turn generate more sales.
This eBook walks you through the process of setting up a lead scoring solution one step at a time. Also discover some interesting tips on how to align your sales and marketing teams to increase conversions.