Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
For many, personalized marketing is targeted marketing at its best, where messages are created for individual consumers. These are usually automated processes where computer software is used to craft individual messages that go a long way in building relationships, but it does come with its set of unique challenges. Here are a few insights on what are the personalization struggles faced by marketers on an everyday basis.