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Key benefits of MS Dynamics 365

A satisfied customer is the end goal every department in every organization works in tandem towards. What helps is the right kind of quality data that is collected through your Customer Relationship Management (CRM) solutions. Having an integrated solution such as Microsoft Dynamics 365, when used correctly, can ensure a huge boost in innovation and […]

Robotics as Service (RaaS) business model: The next disruptive technology set to impact businesses

Shared services are increasingly gaining popularity as they are convenient, cost-effective and quicker to implement in business, especially when compared to creating or purchasing a customized one. Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) were the first to get introduced and are already being implemented. As […]

All you need to know about Business Process Flow in Dynamics 365

The business process flow feature in a Customer Relationship Management (CRM) helps the user to understand the various stages associated with the business and the vital information that is captured in each stage. There can be multiple business process flows for an Entity, along with the ability to create custom ones whenever needed. This blog […]

Salesforce and Pardot: Redefine Your Marketing Strategy for Increased ROI

Marketing automation is what modern marketers swear by to get ahead in today’s competitive world. If implemented well, it can be a real game changer, making a huge impact on the Return on Investment. Marketing automation is all about optimization. In simple terms it refers to those platforms and technologies that help streamline, automate, measure […]

Does Sitecore Cortex Live up to the Machine-Learning Hype?

Understanding the customer is critical in today’s highly competitive business environment. Knowledge of what the customer wants requires insights into the context in which he interacts with the brand, and awareness of other vital cues surrounding the transaction. Timely access to such relevant insights enables the marketer to sell better and faster, and also create […]

Enhance your marketing potential by upgrading to Sitecore 9.0

Sitecore 9.0 is all set to give contextual marketers some interesting new advantages to work with. The new features, including personalization and machine learning (ML), makes the platform more user-friendly with increased accessibility and better scalability. For the marketing team, Sitecore 9.0 can: Connect and provide all tools on a single platform with a single […]

Four Hidden Facts You Never Knew About Salesforce Users

  Gartner named it the World’s #1 CRM Platform of 2016. 90% of Fortune 500 companies use at least one app from Salesforce’s AppExchange. 150,000+ enterprise users rely on it to carry out everyday transactions. We are talking numbers related to Salesforce. Salesforce is not any ordinary tool. It is a globally acclaimed enterprise-grade CRM […]

How Sitecore harnesses AI and Machine Learning to deliver intelligent marketing platforms

In its latest Sitecore Symposium, when CEO Mark Frost hinted at the things to come for the latest version of Sitecore, Artificial Intelligence was high on the list. Marketing AI is not a new concept. At a time when customer engagement is highly contextual, getting the right messages in the correct medium in the right […]

Integrating Content Management and Marketing Automation

Integrating Marketing Automation and Content Management Systems Over 57% of B2B purchasers, on average, make their purchase decisions before they talk to the sales rep of the company. It has become ever more imperative to generate rich, relevant content and ensure it reaches your potential leads as they evaluate their choices. While a Content Management […]

How is Microsoft positioning Dynamics 365 as a catalyst in Digital Transformation?

The winds of change spare no one. Every enterprise is in the process of some transition or other, trying to cope with a highly fluid business environment, characterized by fast-paced changes. Two common threads underlying the transformation efforts are Updating legacy systems to leverage the latest technologies, in a quest to stay relevant. A focus […]