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Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

Salesforce and Pardot: Redefine Your Marketing Strategy for Increased ROI

Marketing automation is what modern marketers swear by to get ahead in today’s competitive world. If implemented well, it can be a real game changer, making a huge impact on the Return on Investment. Marketing automation is all about optimization. In simple terms it refers to those platforms and technologies that help streamline, automate, measure […]

Four Hidden Facts You Never Knew About Salesforce Users

  Gartner named it the World’s #1 CRM Platform of 2016. 90% of Fortune 500 companies use at least one app from Salesforce’s AppExchange. 150,000+ enterprise users rely on it to carry out everyday transactions. We are talking numbers related to Salesforce. Salesforce is not any ordinary tool. It is a globally acclaimed enterprise-grade CRM […]

What’s new in Salesforce Marketing Cloud October release?

On October 27, 2017, the latest release of the Salesforce Marketing Cloud went live. The new and improved October release comes with a host of striking features that will add more muscle to marketing efforts. Here is a quick run through the latest feature additions that you ought to know about. Einstein Engagement Scoring Einstein […]

Salesforce Essentials: A Brief Overview of the Latest CRM Offering

Microsoft Excel was first launched in 1995. Ever since, Excel spreadsheets have been best friends with business leaders and business development executives. They help track, manage and monitor leads and customers with a considerable amount of ease. Despite its advanced features, like Macros and Visual based coding and the latest cloud-based collaboration, Excel and the […]

My personal transformation at Dreamforce 2017

I was delighted to be selected by Suyati to represent the company at the world’s largest software conference – Dreamforce17 in San Francisco. And the icing on the cake was that for the first time in the last five years, Suyati was investing in a booth at the Cloud Expo. The entire team was excited! […]

Dreamforce 2017 in a Nutshell

There were no surprises at Dreamforce 2017. The four-day event, held between November 6 and 9, was every bit as fun, exciting, and innovative as expected. The days were packed with keynotes, sessions, hands-on training, and inspirational discussions with some of the world’s biggest stars and much more; while the nights offered ample scope for […]

Choosing a CRM for Your Bank

The banking industry has not had it easy – there has been decline in profit growth, asset quality continues to be stressed, and the increased capital for demand regularly clashes with regulatory requirements slowing things down. What has worked at keeping things on an even keel is customer retention and management. And that, in turn, […]

How to plan for a Salesforce server switch

Salesforce is a cloud-based CRM software that has been setting new milestones with every passing year. Last year alone, Salesforce grew its sales by an impressive 21.1% while the entire CRM market itself grew by an average 12.3%. The company has been growing at such a pace that its original server capacity has already become […]

All You Need To Know About The Salesforce IoT Explorer

Salesforce is a $54 billion cloud computing giant that helps enterprises enforce better control over critical business data, like customer behavior. As a tech disruptor, Salesforce has always stayed ahead of the curve with continuous experiments on Big Data, Artificial Intelligence, and its new found interest, the Internet of Things. Salesforce has been toying with […]

Dreamforce 2017: Top 10 Sessions No CXO Should Miss

The decision to attend one of the largest ever software conferences in the world is a no-brainer. But what do you do once you land on November 6th at Dreamforce17 is a tough decision indeed. DF17 has an exhaustive list of 3213 sessions planned across the span of 4 days. Since it is humanly impossible […]