Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

How Sitecore harnesses AI and Machine Learning to deliver intelligent marketing platforms

In its latest Sitecore Symposium, when CEO Mark Frost hinted at the things to come for the latest version of Sitecore, Artificial Intelligence was high on the list. Marketing AI is not a new concept. At a time when customer engagement is highly contextual, getting the right messages in the correct medium in the right […]

How will Peek Virtual Reality Integration be a game changer for Sitecore CMS?

The integration of physical and digital world has been long overdue. Powered by virtual reality and augmented reality, the Peek project from Techguilds offers a platform that allows the content market space to foray into this brave new world. Peek heralds a fundamental shift in the way the web is modeled. The incumbent two-dimensional desktop […]

Contextual Marketing: Building Experiences with Sitecore Cloud

Since the birth of advertising, the pursuit of personalization has been the governing principle of its growth. In the recent decades, the inflow of humongous information allows us to access data about customers, and create advertisements to sync with their needs. From simply getting across the right message at the right time to the right […]

How Sitecore MVC differs from ASP.NET MVC?

Enterprise application development is a topic that has been gaining more prominence as a key area of discussion. Perhaps the most common challenge faced by enterprise developers today is the need to enable seamless communication between business and development for ultimate project success. In order to work towards this goal, enterprise developers work on architectural […]

Benefits of Publishing Enterprise Content with Sitecore 8.2

The buzz surrounding the new version of Sitecore–8.2–has not died down yet. Having upgraded from last year’s 8.1 version, the new version has many added features. Among the changes that has been brought about, Sitecore Publishing Service is one of them.  The new features included in this service will improve publishing performance for enterprise customers. […]

What is new in Sitecore 8.2?

  Sitecore has been at the forefront of web technology for years and is one of the very few in its genre that make it easy for non-technical people to build and manage websites with ease. With each release, Sitecore has introduced many enhancements that have made the technology even more versatile. Its latest release […]

Sitecore Commerce 8.1: What is in store for you?

With Sitecore Commerce 8.1, we encounter industry’s “first fully integrated commerce and content platform” driven by the pursuit of developing a seamless encounter. Sitecore Commerce 8 traditionally accompanied Sitecore 8 and now with Sitecore Commerce 8.1, a second commerce-oriented product has been added to the Sitecore community, namely, Sitecore Commerce powered by Microsoft Dynamics AX. […]

Sitecore vs Kentico: who is the CMS master of ecommerce?

It was an October afternoon when I walked into Loud&Clear’s digital agency’s office in the hopes of landing myself an internship. I was sweating. Not the kind ‘Oh I just walked up the stairs on a hot day’ sweat, I mean the kind of sweat that you wipe off your upper lip with a trembling […]

Real Time Personalization in Sitecore Experience Profile

Personalization is the ability to respond to a specific user’s online actions and behaviors in a customized way to meet his or her specific needs. Providing a personalized e-commerce experience increases customer satisfaction, which, in turn maximizes online profits. Success in driving online sales depends highly on presenting the right information and right offers at […]

Experience real social conversations through Sitecore CMS

Being able to connect with your customers and understanding their pulse is the essence of social marketing. Knowing your customers is not the same as typecasting all of them into a single group and directing generalized marketing strategies. It is about listening to your customer, figuring out the real person behind the likes, comments, and […]