- Fluid Solutions
- About Us
Account-based marketing (ABM) or key account marketing is a strategic approach that focuses on identifying and targeting a specific set of accounts that are most impactful to the business. ABM is a method of marketing that’s proven to deliver quality ROI.
Define a buyer persona and identify the high-value accounts with user analytics and other strategic factors to see the biggest revenue potential for your business. Selecting the right accounts will optimize your sales and marketing resources.
Start tiering data by identifying the contact points and network structure of the target accounts. Find out who the key decision-makers are and how they make decisions and map their relationship to the target accounts.
Create hyper-specific personalized creative assets to nurture and engage target prospects, reflecting on the customer’s specific attributes and needs.
Craft specific campaigns and personalize your approach across each channel and align the marketing and sales teams’ efforts for maximum impact.
Analyze the metrics and results of the campaigns to assess the performance of your marketing efforts and help improve results over time.
Focuses time and effort on target accounts that are most likely to close sales.
Provides the highest ROI of all B2B marketing tactics and is precise and measurable.
Personalizes all messaging and communications to resonate with the target audiences.
Works to align accounts through the pipeline, both before and after lead conversion.
Builds trust with customers by showing prospective customers that you understand what they need.
Spends time and resources only on potential accounts that are quality leads.