Account Based Marketing
Focus, Engage and Close the Right Targets
Account-based marketing (ABM) or key account marketing is a strategic approach that focuses on identifying and targeting a specific set of accounts that are most impactful to the business. ABM is a method of marketing that’s proven to deliver quality ROI.
How does ABM Work?
1. Identifying target accounts
Define a buyer persona and identify the high-value accounts with user analytics and other strategic factors to see the biggest revenue potential for your business. Selecting the right accounts will optimize your sales and marketing resources.
2. Tier the data & Map accounts
Start tiering data by identifying the contact points and network structure of the target accounts. Find out who the key decision-makers are and how they make decisions and map their relationship to the target accounts.
3. Creating personalized content
Create hyper-specific personalized creative assets to nurture and engage target prospects, reflecting on the customer’s specific attributes and needs.
4. Account specific marketing
Craft specific campaigns and personalize your approach across each channel and align the marketing and sales teams’ efforts for maximum impact.
5. Evaluate & Optimize
Analyze the metrics and results of the campaigns to assess the performance of your marketing efforts and help improve results over time.
What are the Key Benefits of Using ABM?
Successful Sales Conversations
Focuses time and effort on target accounts that are most likely to close sales.
Clear ROI
Provides the highest ROI of all B2B marketing tactics and is precise and measurable.
Personalized Marketing Approach
Personalizes all messaging and communications to resonate with the target audiences.
Tightly Aligned Sales & Marketing Teams
Works to align accounts through the pipeline, both before and after lead conversion.
Improved Customer Experience
Builds trust with customers by showing prospective customers that you understand what they need.
Less Wasted Resources
Spends time and resources only on potential accounts that are quality leads.
Insights
Looking to attract and convert specific niche buyers?
USA
Suyati Inc,
140, Marengo Ave,
Unit 104, Forest Park,
IL – 60130
INDIA
Suyati Technologies Private Ltd,
2nd Floor, Thapasya Building,
Infopark, Kakkanad, Kochi,
Kerala – 682042
Suyati Technologies Private Limited,
3rd Floor, LULU Cyber Tower. Infopark SEZ, Kakkanad, Kochi,
Kerala – 682042
Suyati Technologies Private Ltd,
2nd floor, No. 58,
HM Towers, Brigade Road,
Bangalore – 560001
