With Lead Scoring, you can identify and prioritize your leads, move them further through the sales funnel and make them customers. An effective lead prioritization can help your business in quick sales closures.
Our Lead Prioritization solution provides a qualification system to identify the leads that are ready for sales or needs further nurturing. It fetches the leads from various sources and auto generates a lead score by attaching a value based on the customer’s interest/behavior in the product. The value of each lead is based on certain pre-determined criteria that are relevant for YOUR business – such as job title, industry, website visits, form completions, etc. The value helps to determine their level of interest in your product and decide if they are worth pursuing.
Our solution uses multiple ML models based on the lead characteristics. These characteristics vary from business to business and industry to industry. Therefore, the most convenient approach is to choose a customized solution tailored to your business needs.
● Improves accuracy of lead classification
● Improves assignment of leads
● Improves lead nurturing
● Recommends the ideal product to customers
● Increases chances of upsell
● Increases collaboration between marketing and sales
● Selects the right executive to contact the lead
● Identify which marketing efforts drive qualified leads
● Customized messaging based on lead classification
● Segment and communicate with leads based on their sales readiness
● Improves time management