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Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

Suyati at Dreamforce ’18: Powered by connected insights

The countdown has begun. We are just days away from Dreamforce! Needless to say, Suyati will be there in full swag with our team of Salesforce enthusiasts and leaders to network with other evangelists and prospects.  At Dreamforce 2018, we will be highlighting connected insights and how it will drive businesses to data-driven intelligent experiences […]

Why does your business need a CRM and Marketing Automation Integration

Why do I need a marketing automation software when I have a CRM? A number of businesses ask us this question because it seems rather obvious – after all CRM and marketing automation software are the same, right? WRONG! If you have been having problems with your marketing and sales funnel, it is probably because […]

Sitecore Positioned a Leader by Gartner in their Magic Quadrant for Web Content Management for the ninth time

Sitecore®, the global leader in digital experience management software, has been recognized by Gartner as a Leader in the Magic Quadrant for Web Content Management for the ninth time. Sitecore was also positioned the highest on the ability to execute axis for four years in a row. Gartner categorizes website management, providing metadata for the […]

Finney or Exodus? Here is what you can expect from the world’s first blockchain phone

Switzerland based Sirin Lab has unveiled the launch of Finney this November with claims of being the first blockchain phone to be released. Taiwan based HTC has also joined the bandwagon, planning for the launch of their blockchain phone HTC Exodus on Q3 this year. Finney is competing with HTC Exodus for the title of […]

What makes MS Dynamics 365 for Marketing the undisputed choice for marketers

The much-awaited marketing module for Dynamics 365 by Microsoft finally hit the markets early this year. This marketing automation application has a lot to offer, providing marketers with a 360-degree view of the market, and helping them improve branding, communications and customer relationship. MS Dynamics 365 for marketing is available as a business edition. It […]

Sitecore Announces Availability of Core Integration with Salesforce Marketing Cloud

Sitecore, a global leader in experience management software, announced its first release of Sitecore Connect software that provides integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud. The integration brings together Sitecore’s content management and experience platform capabilities to Salesforce. Users can optimize their marketing campaigns, taking into account customer’s mode of […]

Iot has a Security Problem, Blockchain has the Solution

Inspite of the hype surrounding it, IoT has some underlying security vulnerabilities. Addressing these vulnerabilities on war footing should be the first priority of every enterprise that has plans of leveraging IoT. This is where Blockchain could help. With its digital mesh of interconnected devices, IoT promises to empower businesses across diverse industries to carry […]

What’s better than marketing automation? Marketing automation with analytics!

When Salesforce’s ‘State of Marketing 2017’ report predicted that there will be a 21 per cent growth over the next two years in the number of marketers using marketing automation, no eyebrows were raised. Studies had shown that marketing automation drives up to 14.5 per cent increase in sales productivity, while bringing down marketing overhead […]

Does Sitecore Cortex Live up to the Machine-Learning Hype?

Understanding the customer is critical in today’s highly competitive business environment. Knowledge of what the customer wants requires insights into the context in which he interacts with the brand, and awareness of other vital cues surrounding the transaction. Timely access to such relevant insights enables the marketer to sell better and faster, and also create […]

How Blockchain is contributing to Manufacturing 4.0

Blockchain is making waves, and not just in bitcoins. As blockchain’s ability to disrupt key processes and established paradigms become evident, smart manufacturers have started to harness the potential to gain early mover advantage. The key strength of blockchain, which makes it so robust and popular, is decentralized storage of data, without any central authority. […]