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Steps to Migration – Salesforce Classic to Lightning

Salesforce Lightning was launched a little over three years ago. Packed with robust features that improve productivity, help sell faster and more effectively, and make more consequential decisions, Lightning is definitely the direction to move your CRM into for the future. Although there is no real deadline put to the migration, it is quite obvious […]

Sitecore Cortex – A game changer for organizations and marketers

The Sitecore Cortex with its advanced set of tools for marketing leverages artificial intelligence (AI) and machine learning (ML) to become a game changer for organizations and marketers alike. Cortex aids in deriving contextual intelligence from several gigabytes of digital footprints that is key to delivering a smooth and personalized experience for its customers. Its […]

All you need to know about Salesforce Customer 360

Businesses know for a fact that in order to retain a customer and have them come back for a repeat transaction it is all about understanding customer behaviour and usage patterns. Based on these past interactions, the kind of product purchased and used, a personalized approach to a customer can be created. The assurance of […]

Boosting the healthcare industry with RPA

The healthcare industry is on the verge of a “demographic earthquake”, as reported by the United States Census Bureau in March 2016.  The earthquake refers to the trend where people over the age of 65 are expected to outnumber those below five, by 2020; and by 2050, the 65+ population is anticipated to be twice […]

Simple Ways to Improve Employee Experience with AI Enabled Mobility

There has been a lot of talk around Artificial Intelligence (AI) being used to enhance customer experience. What is also being equally spoken of is the immense potential AI in mobility has to enhance employee experience as well.  Deloitte’s 2017 Global Human Capital Trends report, said that organizational culture, engagement, and employee brand proposition are […]

Four Exciting Marketing Automation Trends to Look Forward to in 2019

It’s the close of the year and a time to look forward to what 2019 will have in store for the world of digital transformation and marketing automation. If you are new to the idea of marketing automation, it would be safe to say that it is something that you will be talking a lot […]

AI says hello to Microsoft Dynamics 365

When Microsoft launched Dynamics 365 in November 2016, the cloud-based intelligent business solution sought to eliminate the silos within customer relationship management (CRM) and enterprise resource planning (ERP) in organizations. The idea was to have all parts work together, systematically, towards the same goal.   Microsoft recently introduced artificial intelligence (AI) to the mix – with […]

The changing face of Industries due to Machine Learning

An International Data Corporation (IDC) forecast has revealed that the spending on Artificial Intelligence and Machine Learning will grow from $1 billion in 2017 to $57.6 billion by 2021. A prediction by Deloitte Global states that the number of machine learning pilots and implementations will double in the year 2020 from 2018. Now for actual […]

Leveraging Lightning Design System for Salesforce Applications

The Salesforce Lightning Design System (SLDS) helps you to create rich enterprise applications that adheres to Salesforce design guidelines and CSS frameworks. It helps developers in making their apps look and feel like the native Salesforce Lightning Interface. Implementing in Lightning Apps & Components  By default, the Lightning Design System is included automatically for Lightning […]

Microsoft Dynamics 365 AI suite takes shape at UG Summit 2018

Microsoft Dynamics 365 AI suite takes shape at UG Summit 2018  The Microsoft Dynamics 365 AI Suite is proof that the Dynamics 365 brand wants to bring in AI to traditional CRM and ERP solutions. In the D35UG/CRMUG Summit, the Microsoft’s Dynamics 365 AI solutions – AI for Market Insights, AI for Customer Service, and […]

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