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Natural data is not of much use if businesses fail to cut through the noise and use the relevant information to design personalized experiences for customers. AI-powered marketing trends and CX empower brands dig deeper into consumer behavior and customize each interaction to improve customer engagement and user experience. In fact, AI is known to enable marketers increase sales by 52%. This e-book explores the latest trends in marketing and CX that are powered by Artificial Intelligence, how they are expected to deliver seamless customer engagement, and how they will drive business growth.