How to Build a Great Customer Experience Management Strategy

The COVID-19 pandemic has accelerated digital revolutions everywhere. Customer experiences are now more complex than ever. We need to understand customers, how they want to feel, what makes them happy, how and why they behave a certain way and what makes them buy a product. As a marketer, you need to create a strategy that combines data with empathy, analysis with vision. Here’s how you should craft a winning customer experience management strategy.