No, the publishing industry is not dying. If you read it somewhere, then it is just an imagination of the author that’s blown out of proportion for a quick reader impact. Crunching the numbers, we see that the industry is flourishing at its best today. What’s changed is the mode of delivery as well as the role of readers in deciding what needs to be published.
Digital publishing is vital to meet the demands of digitally empowered content consumers today. You need to be able to predict what clicks well with readers and that too specific to demographics and geographies. From creating dynamic content for multi device experience to using advanced analytics and AI to predict interest levels, Publishers will need to fundamentally change their existing business models and product offerings to suit the digital imperative. What are these changes and how can publishers adapt? We take a deeper look at digital transformation in publishing.