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Maximizing web conversions is the bread and butter for marketers. However, it is easier said than done. The Sitecore CMS enables web marketers to overcome critical challenges associated with marketing. The CMS facilitates creating customer personas at an individual level and enable engaging with customers at a deeply personal level. It facilitates cross-channel marketing with ease, and pinpoints where the customer is at any point in the purchase journey. It also facilitates the need for speed in an extremely fast-paced world.