Sales Executives lose more than 50% of sales because they fail to qualify their potential customers before taking them through the full sales process. This happens mostly when sales and marketing teams do not work hand-in-hand. The predictive lead scoring model is an effective way to align sales and marketing teams and maximize the sales impact of your business. It transforms how your sales teams function, improves their productivity and boosts their confidence in increasing your business’s revenues. This e-book delves into how predictive lead scoring works and how it helps in sales and marketing alignment, increasing conversion rates and ROI.