Categories

Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

All you need to know about Sitefinity Digital Experience Cloud

Your entire marketing campaign depends on who your customers are – you have probably heard this from your own digital manager. Or if you are a digital marketer yourself, you already know it. This indicates the importance of customer profiling in growing your business. But data is complex; and it is everywhere. Serious digital marketers […]

Does Sitecore Cortex Live up to the Machine-Learning Hype?

Understanding the customer is critical in today’s highly competitive business environment. Knowledge of what the customer wants requires insights into the context in which he interacts with the brand, and awareness of other vital cues surrounding the transaction. Timely access to such relevant insights enables the marketer to sell better and faster, and also create […]

How Sitecore’s Personalization capabilities help in Customer Acquisition

Want to increase the quality of customer interaction? Improve conversion rates? Drive repeat purchases? One-on-one personalization could be the key to achieving all of them. According to a study by MarketingProfs, there is an average increase in sales by 19% for organizations that resort to website personalization. Amazon boasts of having approximately 60% conversion rate […]

Enhance your marketing potential by upgrading to Sitecore 9.0

Sitecore 9.0 is all set to give contextual marketers some interesting new advantages to work with. The new features, including personalization and machine learning (ML), makes the platform more user-friendly with increased accessibility and better scalability. For the marketing team, Sitecore 9.0 can: Connect and provide all tools on a single platform with a single […]

How Sitecore harnesses AI and Machine Learning to deliver intelligent marketing platforms

In its latest Sitecore Symposium, when CEO Mark Frost hinted at the things to come for the latest version of Sitecore, Artificial Intelligence was high on the list. Marketing AI is not a new concept. At a time when customer engagement is highly contextual, getting the right messages in the correct medium in the right […]

Integrating Content Management and Marketing Automation

Integrating Marketing Automation and Content Management Systems Over 57% of B2B purchasers, on average, make their purchase decisions before they talk to the sales rep of the company. It has become ever more imperative to generate rich, relevant content and ensure it reaches your potential leads as they evaluate their choices. While a Content Management […]

What makes Magento the undisputed leader in B2B e-commerce

Magento and B2B e-commerce is a perfect match. The e-commerce platform complements perfectly the needs of modern-day B2B buyers who have become oblivious to paperwork, spreadsheets and over-a-telephone-call procurement methods. Also, the thin line that differentiates personal shopping and B2B commerce are blurring. B2B players expect the same level of user experience and convenience in […]

Accelerated Mobile Pages (AMP) for Magento: How to win customer hearts with lightning fast product pages?

In today’s world, a second can last a lifetime. Or that’s the feeling one gets as webpages load on a mobile browser. From an e-commerce point of view, it has been a major problem. Despite mobile hogging 60% of the browsing traffic, it only contributed to 15% of the sales. This contrast is glaring when […]

The Future of Virtual Reality in Websites

There is a new buzzword in town, and it’s called Virtual Reality. Gone are the days when VR was just a pipeline dream. With the wake of stunning immersive innovations like Oculus Rift, HTC Vive and Sony’s PlayStation VR headset, the technology has drawn a lot of attention over the past couple of years. Although […]

5 must-have credentials for a B2B ecommerce framework

The e-commerce market today is in a constant state of flux and entrepreneurs are finding themselves at the core of big technology decisions to further their business goals. Store owners are at the verge of making important choices concerning issues like where to host the store, identifying the right mode to sell their products, and […]