The time is now to start the transformation to an Intelligent Enterprise 2020 has challenged all of us to the core. We had to change plans on the go. Well…

One of the key traits of Microsoft Applications has been consistency. If you are used to Microsoft Word, you will have a fair idea of getting started and working your…

Unlike your garden variety of content management systems, Sitecore is a digital experience platform with capabilities that extend to a complete suite of marketing solutions. Built on ASP.NET, Sitecore is…

Surely what mentioned above aren’t the only steps you can take to ensure a smooth customer experience during the holidays. But it is definitely a start. To summarise: Concentrate on…

5 Ways Lead Scoring can close the gap between sales and marketing

Robotic Process Automation (RPA) is a software program that does repetitive tasks based on rule-based algorithms. RPA can be regarded as a subset of the bigger technology that Artificial intelligence…

The pandemic has had a tremendous impact on businesses and has accelerated the digital transformation of businesses that was already underway. One technology, in particular, has been critical in fast-tracking…

By now, we must sound like a broken record, shouting out the top of our voices over and over again that customer experience (CX) is the future. And it is…

CX is all-important for the success of a brand. Businesses look for CRM to deliver superiordigital experiences and match the ever-increasing customer expectation. CRM manages transactions to ensure seamless customer…

According to a Forbes Insights report titled -“Proving the Value of CX (Customer Experience),”  74% of customers make a purchase from a brand based on the experience alone. This powerful…