Salesforce enjoys a 20% share of the overall CRM market, with a customer base of over 150,000 companies, according to Springengage.com. The figures also show that over 58% of the…

The cloud is here to stay. But the cloud environment is also becoming increasingly complex.  The increasing complexity prompts enterprises to seek managed service providers to manage their private and…

When a company wants to migrate to cloud, it moves away from on-site infrastructure and in-house servers, taking some or all of its data center capabilities to the cloud. The…

Digitalization has changed the way business operations take place. Enterprises create and store vast volumes of data to research, manipulate and extrapolate insights for better management and operational decisions. All…

Today’s business environment has necessitated moving tech infrastructure online. This includes moving software systems from on-site premises to cloud-based systems. That said, several traditional or legacy companies are yet to…

Last Updated: September 2021 As the first step of their app development process, developers and business users creating apps need to decide on which license to use. The license defines…

Last Updated: September 2021 Salesforce introduced Lightning in 2014 as a significant upgrade over Salesforce Classic. Salesforce has since then packed it with several robust tools and efficiency-enhancing features. All…

Businesses today function on good quality data. Naturally, efforts have to be made to ensure the security of this data and prevent it from being hacked and used in unlawful…

This blog aims to expand on the concept of a customer journey map and the top requirements for an effective one.   Let’s begin with defining a customer journey map.  A…

Companies that deliver exceptional customer experiences get loyal customers and brand advocates. They gain a significant competitive advantage over their competitors. Conversely, falling short on customer expectations adversely affects the…