Sitecore Announces Availability of Core Integration with Salesforce Marketing Cloud
Sitecore, a global leader in experience management software, announced its first release of Sitecore Connect software that provides integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud.
The integration brings together Sitecore’s content management and experience platform capabilities to Salesforce. Users can optimize their marketing campaigns, taking into account customer’s mode of interactions across all channels including websites.
Time to Market is a crucial factor that determines customer experience. Sitecore and Salesforce together ensure speed to the data driven marketer. With this integration, Sitecore content is now accessible within Salesforce’s Content Builder. The user has access to relevant content and images, with no need to switch between toolsets. It will now be possible to offer customers a more tailored experience faster. The reduced complexity of marketing operations and ability to leverage existing assets also improves total cost of ownership
“Ultimately, the combination of Sitecore and Salesforce enables digital marketers to deliver their digital brand experiences faster, informed by a more holistic view of the omnichannel customer journey, with the potency of an individualized end-to-end experience for each and every consumer.” said Ryan Donovan, EVP of Product Management at Sitecore in a CMS-Connected interview
Sitecore Connect will be available later this month on the Sitecore Developer Portal (dev.sitecore.net) and will be listed in the Salesforce AppExchange.
Currently, Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.