Unified communication via MS Lync – the way forward for Enterprises

Having established its leadership position in desktop, servers and database, Microsoft started focusing on enterprise communications. It has delivered an integrated and high value platform and solutions, through its flagship product Lync Server. Microsoft enjoys more than a decade long supremacy in the enterprise communications market and Lync 2010 is making a key impact in this segment. Lync 2010 has a unique desktop communications client, robust integration with AD, database, exchange server and provides mature APIs to have tight integrations with any business application.

Microsoft, with its deep development platforms like .Net and Visual Studio, is able to bring huge business value into the enterprise communications and mobility layers using Lync server. I am more than sure that MS Lync is going to become an irresistible enterprise communications platform by 2014. There is a large global community already built on Lync using MS directions, forums and partner eco-system. This has become a very successful value chain for Lync platform to reach small and large enterprises for developing applications, integrating platform and Lync deployments.

MS Lync technical capabilities and features include fantastic call features, call control abilities, Presence and advanced Presence possibilities, Instant Messaging, multi IM, call and IM escalations in to audio and video conferences, 360 degrees panoramic video conference, voice sensitive camera movements, auto attendant, IVR, voice mail applications capability, organized way of managing the VM related storages in MS exchange, VM search and number planning based on any enterprise business needs. And this is just the tip of the iceberg! The essence of Lync are business productivity and cost savings!

My last 7 plus years of experience and expertise on OC, OCS and now on Lync, tells me that Lync is well positioned and suited to reduce and replace legacy telephony systems and generate huge cost savings by way of innovative technology and business models using Lync server. Having worked on OCS deep development areas, third party integrations, large scale deployments, huge developer community creations, business development and sales across enterprise and telecom markets, I can visualize the success an enterprise will have if they use Lync for their unified communication needs.

On the business side, I foresee a huge opportunity for partners and Lync community globally to build innovative applications around Lync, leverage the attractive enterprise licensing of Lync server, and demonstrate the cost savings for the business manger or CIO.

Would like to know more? I would be happy to work with your mangers and your IT team to see how the Team at Suyati Technologies can convert our expertise in MS Lync into an enterprise-wide communication solution.

About the Author

Gauri brings in 20+ years of rich experience in global business strategy and development, technology sales and consulting, and telecom operations. He started his career with the Indian Air Force as a commissioned officer in radars and telecommunications. His corporate career spans top-notch companies like Vodafone India, Tata Consultancy Services, Wipro Technologies, Upaid Systems, and Transhubs Consultants. Gauri has managed large accounts’ growth and top client relationships with Fortune 500 giants like Microsoft, Nokia, Ericsson, Vodafone etc. With focus on business consulting, global sales, technology and entrepreneurial assignments, he enables his companies to achieve leadership positions in their respective markets. As Senior Vice President – Business Development and Sales, he heads all strategic sales and global business development initiatives at Suyati Technologies.

Author : Gauri Shankar Date : 13 Apr 2012