The success of a website depends extensively on the experience it creates for a user besides the business element it carries. When a customer engages with a brand, his/her experience…
Uma Chellappa
The traditional in-your-face selling long ago gave way to a more holistic and subtle form of marketing, known as content marketing. This art of doling out consistent, relevant and…
Big data was touted as the next big thing and companies thought if they collected large amounts of data, they could forge ahead in the digital milieu. However, they are…
It’s the age of getting smart or smarter. Technology has been seeping into every sphere of our lives in the past few years. After our phones and televisions have gotten…
Managing a project in any industry requires a great amount of planning and control and things can spiral out of control without the necessary tools (read software) in place…
If you thought that once you moved all your data to the Cloud, you’re set for life, think again. The general understanding of the Cloud is that of an ever-expanding…
While there is no doubt that a cloud enterprise brings with it the benefits of reduced costs, agility and flexibility in terms of resource sharing, many organizations, especially the ones…
Outbound marketing, hitherto, had been associated with out-and-out advertisements over TV and newspapers, cold calls, and an incessant badgering of either relevant or irrelevant e-mails. In fact, marketing itself had…
Duplicate records can be a hindrance to any smooth working process. In order to counter this drawback, Salesforce has come up with the Duplicate Rule in winter’15 release. This update…
Cloud computing has taken the market by storm and is completely consuming it. Where a few years ago, the businesses were sitting on the fence with their doubts and apprehensions…