Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
So we are done with the importance of blogging for CEOs, and what they should ideally blog about. Now for the most critical part in this series – rules to follow when you are blogging as a business leader.
I asked Douglas Karr, author of Corporate Blogging for Dummies to add his insights. Doug has been our client for the last 4 years, and more importantly, is a dear friend. As a CEO who blogs regularly himself, Doug’s posts are filled with expert advice, realistic suggestions, and most importantly, wit and humility (read this blog to see what I mean!). Here is what he had to say on the rules –
Here are THREE more rules I would like to add to Doug’s list.
So there you go. No grammar rules. No style checks. Just SEVEN simple rules to follow when blogging as a CEO.
About the Authors:
Douglas Karr is the founder of The Marketing Technology Blogs. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing – leveraging social media, blogging, search engine optimization, pay per click and public relations. DK New Media clients include Angie’s List, Mindjet, Webtrends and many more. Douglas is also the author of Corporate Blogging for Dummies.
Revathi Krishna is Director at Suyati Technologies, and heads the content business, Content Crossroads. She’s an avid blogger, and has been in love with the written word ever since she can remember. This innate talent, along with smart management and intuitive client engagement skills, has seen her nurture Content Crossroads to the 4 million+ word-company it is today. When not blogging for her clients, she is busy training (and bullying) her team to blog!
Image Credit: Sue Richards on Flickr