CX

This blog aims to expand on the concept of a customer journey map and the top requirements for an effective one.   Let’s begin with defining a customer journey map.  A…

The time is now to start the transformation to an Intelligent Enterprise 2020 has challenged all of us to the core. We had to change plans on the go. Well…

Surely what mentioned above aren’t the only steps you can take to ensure a smooth customer experience during the holidays. But it is definitely a start. To summarise: Concentrate on…

By now, we must sound like a broken record, shouting out the top of our voices over and over again that customer experience (CX) is the future. And it is…

According to a Forbes Insights report titled -“Proving the Value of CX (Customer Experience),”  74% of customers make a purchase from a brand based on the experience alone. This powerful…

Customer Relationship Management (CRM) Systems help companies to manage their relationships and interactions with both existing and prospective clients. But rarely do companies make use of their CRM to achieve…

A recent McKinsey study states that 70% of buying experiences are based on how customers feel during their buyer journey. In other words, a majority of your business is tied…

Digitization has reduced the interaction time between customers and brands to seconds. Today, buying products, availing services, asking questions, or submitting complaints can be done simply by tweeting. Customers have…

Operational data is exactly what it sounds like… data generated from day-to-day business operations. This includes data generated from your finance department, sales department, call center operations, marketing team, or…

By the end of 2020, the key differentiator for a brand will be its customer experience rather the product or the price of the product, says the follow-up report, Customers…