CX

By now, we must sound like a broken record, shouting out the top of our voices over and over again that customer experience (CX) is the future. And it is…

According to a Forbes Insights report titled -“Proving the Value of CX (Customer Experience),”  74% of customers make a purchase from a brand based on the experience alone. This powerful…

Customer Relationship Management (CRM) Systems help companies to manage their relationships and interactions with both existing and prospective clients. But rarely do companies make use of their CRM to achieve…

A recent McKinsey study states that 70% of buying experiences are based on how customers feel during their buyer journey. In other words, a majority of your business is tied…

Digitization has reduced the interaction time between customers and brands to seconds. Today, buying products, availing services, asking questions, or submitting complaints can be done simply by tweeting. Customers have…

Operational data is exactly what it sounds like… data generated from day-to-day business operations. This includes data generated from your finance department, sales department, call center operations, marketing team, or…

By the end of 2020, the key differentiator for a brand will be its customer experience rather the product or the price of the product, says the follow-up report, Customers…

Customer Experience or CX is the art of putting emotions to work. Don’t believe me? Consider the following survey which maps how emotions play a key role in the adoption…

Digital experiences enable customers to access, browse and navigate across a platform in whichever manner they choose and wherever they chose. These digital experiences are customized based on a vast…

Customers are demanding not only quality products but a sophisticated and attentive experience where they can effectively engage with brands. She is increasingly aware and knows exactly what she wants…