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Showing visitors what is relevant, as soon as they land on your website is a challenge faced by many websites today. Not only are attention spans shrinking, but competition among websites is very high. Capturing your customers’ interest should be of paramount importance to any website business owner. EPiServer Commerce is a solution built exactly for this purpose. It’s based on behavioral analytics – which impacts merchandising activities online. The customer thus sees on the home page what he/she likes. This is termed as behavioral merchandising. Let’s explore it with EPiServer Commerce.
EPiServer Commerce is a platform to develop digital commerce solutions. One important feature of this platform is Behavioral Merchandising – which is a technique to increase sales by analyzing customer behavior and understanding what the customer likes. These learnings are then used to distinguish what each customer is likely to buy, and shows them the relevant products on the home page. Hence, your average order value or AOV increases. Three key factors which make Behavioral Merchandising by EPiServer Commerce beneficial are:
All business owners are well aware that they need to not only attract the customer to their website, but also ensure that the conversion rates from simply visiting a website to buying a product should be kept high. EPiServer Commerce breaks this process down into a few steps. Here, the business owner can ensure that the product which is likely to be picked up by the customer is displayed to him/her. This solution drives sales and gives your website a great boost. Following are the various ways in which EPiServer Commerce boosts your websites sales:
By cutting down on a lot of effort put into merchandising activities and by providing faster and more accurate products displayed to your customers, EPiServer Commerce is sure to refine and enhance the website experience for your customer, based on his/her behavior. Does your website use EPiServer Commerce Solutions? Leave a comment below.
To know more about Suyati’s EPiServer expertise, write to us at email@example.com.