CX is all-important for the success of a brand. Businesses look for CRM to deliver superior
digital experiences and match the ever-increasing customer expectation.
CRM manages transactions to ensure seamless customer engagement. It tracks the
customer’s engagement with the brand, and allows marketers to make regular, systematic
outreach to customers, or intervene when needed. Understanding the customer better
drives personalization and customization.
A CRM also improves CX by delivering an omnichannel experience, collecting and acting on
feedback, and driving industry best-practices. Effective use of the CRM boosts business
productivity and increase value per customer. The net results are good customer
experience, enhances brand image, and improved conversion rate.