Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
Customer engagement plays a vital role in any business. With the evolution of smartphones and internet playing a major role in our lives today, customer behavior has witnessed lot of changes. Organizations need to respond to these changes by implementing online customer engagement facilities.
Customers are able to access the information, track or share them wherever they are and whenever they want. Hence, it is vital that business firms connect with their customers through their mobile devices to build their relationship and retain them.
To engage effectively with the customers through mobile apps, care should be taken to choose the right app. The following three steps will give a basic idea:
Step 1: Research to know the preferences and likes of your target customers.
Step 2: Choose the right mobile technology and design to attract customers.
Step 3: Analyze if the business firm can re-use an existing mobile technology or develop one of its own.
Step 4: Develop a solution and advertise in the right media to get maximum attention from customers.
There are many advantages business firms see in using mobile for customer engagement process:
Mobile solutions can transform Customer Engagement Process
Mobile solutions are winning over the hearts of customers and enhancing the customer engagement process in many ways. These solutions are basically build over six main strategies:
Following such strategies, customers can benefit from mobile apps and solutions. This is how mobility impacts customer engagement process.