Marketing Automation as a Service (MAaS )

Marketing Automation platforms simplify the process of customer communication and multi-channel (email, social, SEO etc..) marketing. New channels like Social and Mobile, and the new GDPR regulations, require simple marketing automation to an integrated unified solution that provides Lead Gen, Segmentation, Scoring, Ranking, Cross-Sell, Up-Sell, and Product Recommendation. Our Marketing Automation as a Service (MAaS) provides Advanced Marketing Automation in the following areas:

  1. Marketing Automation
  2. Marketing Intelligence
  3. Workflow Automation / Integration

Our unified methods of implementing Marketing Automation with intelligence and integration helps you to achieve a great ROI on your marketing spend which includes –

  • Improved Lead Generation
  • Better Lead Conversion
  • Shorter Sales Cycle
  • Improved Marketing Qualified Leads
  • More customer retention
  • Optimized customer journey
  • Better email click-through rates
  • Better customer lifetime value
  • Reduced marketing costs
  • Easier management of marketing campaigns
  • Better performance analytics
  • AI and BI Metrics

Our MaaS pod team provides services that include the following top-notch marketing automation tools for B2B and B2C.

  1. Salesforce Marketing Cloud – Unified marketing platform that works directly with Salesforce, the world’s number one CRM solution. We help you implement the marketing cloud, optimize the customer experience through the journey builder, manage email campaigns through email studio, and implement Social, Mobile, and Advertising Studio.
  2. Pardot – Powerful B2B marketing platform from the salesforce ecosystems helps you to generate more pipeline and convert more leads. We help you in automating common marketing tasks, generate more leads through custom landing forms, pages and Integrate with SEO and SEM applications to drive value.
  3. Marketo Engage – An end-to-end service platform that helps you in lead management, email marketing, Consumer Marketing, Account-Based Marketing, and Mobile Marketing. We help you in implementing Marketo Engage to create a personalized experience across channels.
  4. Eloqua – A B2B platform that automates the entire lead generation process. We help you to automate email campaigns, create Eloqua program, and target specific customer segments.
  5. MailChimp – A marketing automation platform that has inbuilt landing pages and CRM capabilities. A cost-effective solution for the Medium Size business.

Our MaaS services do not just stop at implementing automation tools and marketing intelligence. It also helps you integrate with various platforms to achieve the desired result faster and quicker. Our integration service includes-

  • CRM Integration: Salesforce, Microsoft Dynamics
  • CMS (Website) Integration: Sitefinity, Sitecore, EpiServer, Drupal, WordPress
  • e-Commerce Integration: Magento, Shopify
  • Analytics Systems Integration
  • ERP, PDM, LMS and other system integration

Contact us now