Nina Nair

Automation can be applied to a variety of business verticals, saving man hours and significantly improving business efficiency and accuracy. Having said that,even though Robotic Process Automation (RPA) is a…

We know of the impact that Robotic Process Automation (RPA) has made on multiple industries. However, RPA in itself is undergoing a transformation that is set to bring a wave…

Customer Experience (CX) has been a hot topic for the last few years, and with CX standards constantly evolving, it will continue to be so. This makes it business-critical for…

In 2016, the United States Census Bureau reported that the US healthcare industry is on the verge of a “demographic earthquake” due to an ageing population.   The pandemic has only…

The difference between good and excellent is in the details; and if you’re not looking into the details of your customer experience, then 2020 will come like a bolt from…

Winter may still be a few weeks away, but Salesforce Winter ‘20 is already available under the pre-release program. You’ve probably checked out the sandbox if you’re a Salesforce aficionado.…

Did you know that 72% of millennial customers do not prefer phone calls to resolve service issues? This infographic has many such riveting pieces of information on how Artificial Intelligence…

Salesforce is constantly evolving its tool set for developers. And to improve its modern developer experience, Salesforce is now providing an integrated, end-to-end lifecycle that is designed for high-performance agile…

According to a Hubspot definition, “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” This is a great definition because it…

One of the announcements from 2018’s Dreamforce that brought much cheer to B2B marketers was the Salesforce Pardot and DemandBase integration. The collaboration promises to deliver an efficient and integrated…