With the entry of mobile devices into the population of communication technology, advertising took a radically different meaning. Traditional forms of advertising (static banners, pop-ups) would not be effective, neither…
Digital Marketing
Personalization Struggles in Marketing
For many, personalized marketing is targeted marketing at its best, where messages are created for individual consumers. These are usually automated processes where computer software is used to craft individual…
SEO Improvement features in Magento 2.0
The basics of Magento in SEO Magento is extremely powerful in terms of SEO as it is a pioneer among the various ecommerce tools available in the market. Magento…
How Kentico supports omni-channel marketing
There was a time when if you had to purchase a product you had to go to the local store and select the one that suits you best from the…
10 ecommerce email marketing tips to drive product sales
How would you receive an email that looks good, reads well and offers informative and beneficial content? Of course, the email will be well received. That is why email marketing…
Marketing communications aka MarCom is the way in which a company communicates with the market. Such communication occurs in a variety of ways, ranging from textual to interactive messages. The…
The traditional in-your-face selling long ago gave way to a more holistic and subtle form of marketing, known as content marketing. This art of doling out consistent, relevant and…
SEO rules are never set in stone. In fact, what worked well in the past, or was a recommended best practice, may now be counterproductive, and even get penalized.…