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Smart organizations choosing Salesforce.com as a CRM solution, would have experienced the power of the cloud in improving their bottom-line. The sales structure as well as processes undergoes a startling transformation with Salesforce.com’s integrated platform. The high degree of accessibility, versatility of interfaces including the mobile one, and a collaborative approach to knowledge and information are all aspects that make it the CRM of choice for your enterprise.
Campaigns and marketing are critical today, and the inbuilt email tools provided in Salesforce.com might have some limitations in terms of scale and usability. This is why many organizations opt to use an email marketing tool that can easily be integrated with Salesforce.com. The choice might be very specific to your organization, as well as the requirements of your campaigns. Here’s a quick look at the popular choices:
iContact: The iContact mail client can be fully integrated with Salesforce.com, which means that users needn’t learn a new interface. Using this client, you can:
Note: To integrate existing iContact customers into Salesforce.com, their accounts would have to be imported explicitly
VerticalResponse: You could manage all your marketing campaigns using the VerticalResponse mail client, which offers seamless integration with Salesforce.com. Using this client, you can:
Note: Some features may be available at an additional cost, so do ensure that the functionality you require is covered before you make your decision
Jangomail: The Jangomail client is also well integrated with Salesforce.com and allows you to:
Note: Jangomail does not offer a drag-and-drop editor which could be a minor inconvenience
MailChimp: The popular mail client MailChimp offers many features for use with Salesforce.com, and allows you to:
Note: Campaigns and campaign data does not get recorded to Salesforce.com, and a third-party tool is needed for this functionality. This MailChimp blog post talks about the possibility of this appearing in future versions
Constant Contact 2.0: The Constant Contact email client promises to save you time on administration and compliance issues, by providing functionality that helps you:
Note: The user interface might make some functions feel time-consuming, and transfer of email lists is a slightly long process
If you are looking for options beyond the mail clients mentioned above, the following might be worth considering as well:
The key to making the right choice would be to zero in on a mail client that does not just suit the needs of your organization today, but would also seamlessly scale up as you grow. Once you ensure that all the functionality your organization needs is available for the right price, you’ll be all set to get the best out of your marketing campaigns. For more digital marketing tips, as well as to integrate just about anything with Salesforce.com, do get in touch with us: firstname.lastname@example.org
Image Credit: Maria Elena on Flickr