Why Salesforce Sales Cloud is the leader of CRM solutions

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  • Author:
  • Saranya Balachandran

Why Salesforce Sales Cloud is the leader of CRM solutions

Cloud based customer relationship management tools have been doing the rounds for quite a while now. Among the many tools that are available in the market, Salesforce Sales Cloud has gained immense prominence, so much so that it has earned the tag of being the granddaddy of cloud-based customer relationship management (CRM) solution. Sales Cloud is a well-equipped application, enabling sales force automation thereby precluding the need for expert IT skills.

Sales Cloud empowers enterprise owners to effectively qualify leads, enhance productivity, and receive better operational insights. All these factors ultimately increase sales.

Sales Cloud offers a broad range of services from contact management to lead tracking and from forecasting to reporting. As a CRM, Sales Cloud helps you track all customer information and interactions in a single location to follow more leads. With aptly designed features that support collaboration, performance management, and mobile CRM, it is quite explicit why Sales Cloud becomes the leading CRM solution.

Lead generation and management

Salesforce.com’s Sales Cloud allows enterprises to track clicks, build campaigns, and automate the complete sales process paving its way towards generating quality leads. This not just cuts the sales cycle but also improves conversion rates and helps in revenue generation. Through its Lead Management, Marketing Automation, Sales Data, and Partner Management apps, Sales Cloud enables enterprises to create a systematic channel that traces leads to conversion.

More deal closure

Under one umbrella, enterprise personnel can gather all the information their sales team requires through Sales Cloud. This empowers enterprises to close deals rapidly with a holistic view (360-degree view) of every lead, prospect, or customer. Information such as activity history, communications, discussions, and social mentions can be quickly retrieved using the Contact Management app of Sales Cloud. Even better, the Sales Collaboration module makes the task of tracking deals and looking for competitive information pretty straightforward. The Contact Management app is also designed to track social media platforms such as LinkedIn, Twitter and YouTube to gain noteworthy insights, all along remaining within the domain of Salesforce. Likewise, the Salesforce Engage app allows enterprise personnel to connect their sales force to customers with the click of a button. Not just that, they can also use personalized sales campaigns designed by marketing to target specific prospects.

Real-time sales alerts are sent to prospective customers to enable quicker response times. Likewise, the Performance Management app lets enterprise managers to set metrics-based goals and amplify winning performances of sales representatives through rewards and recognition in a bid to motivate a healthy competition in the team.

Increased productivity

Several features of Sales Cloud allow enterprise managers to streamline their workflows and keep their sales teams completely focused on the selling process. Automation of time-consuming business processes is now enabled through Sales Cloud whereby integration across all platforms is possible. Through the Salesforce1 mobile app, enterprises can access CRM data from their mobiles, which serves the purpose of a portable sales point. With the simple click of a button and features such as drag and drop, workflow approvals have become easier than before. Sales Cloud can now be integrated with email that enables users to synchronize contacts and calendars.

The feature of Visual Workflow also lets users drag-and-drop business processes such as, deals, discounts, expenses very quickly. Sharing and syncing files alongside tracking changes in real time makes for faster and more productive communication between the sales teams. All this put together leads to increased productivity of salesforce.

Greater insightful decisions                                                 

Equipped with well-structured dashboards, Sales Cloud seeks to provide a real-time picture of your business at a glance. This empowers users to create detailed reports, so as to reflect their sales team’s conversions into the making of adaptive weekly forecasts.  

The reports function of Sales Cloud is designed in such a way that it is easy for the decision-makers to access real-time insight on sales, marketing, or service data. The ‘Reports’ tab of Sales Cloud, allows enterprise personnel to generate reports on most of the metrics by opening standard, built-in reports or by customizing reports with drag-and-drop fields, filters, groupings, and charts. Features such as in-line editing, override visibility, multi-currency support aid in insightful decision-making. This results in fast yet accurate insights that enable clear forecasts. Yet another aspect is the way in which information is organized. Everything is accessible in a single location, which facilitates prioritization and make quick decisions based on the most up-to-date information.

Yet another feather to its cap, Sales Cloud integrates with external business solutions such as FinancialForce ERP, LeadExec, Zendesk and other such accounting software thereby providing ample flexibility.

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