Saranya Balachandran

Blockchain is the buzzword now; and although it made its first appearance about a decade ago, it is now beginning to take several industries by storm. A significant number of…

Mobile technology has taken over traditional forms of communication, gradually becoming the core of business development and communication. This calls for a switch to newer methods of communication. Likewise, the…

According to a recent announcement from the U.S. Securities and Exchange Commission (SEC)  a 2016 hack is having serious implications even in the present day. According to key findings from…

The rapid proliferation and adoption of social media has steadily led to the need for customer engagement on social media platforms. The customer relationship life cycle has undergone a transformation…

With social media gaining ground as the ultimate marketing tool, there is more reason to believe that it is an impact-driven resource to drive advertising goals. Especially with the onset…

Big Data was yesterday’s buzzword. Many businesses now are looking for data agility as a primary factor for business success – which is why sustainability and adaptability have become more…

The e-commerce market today is in a constant state of flux and entrepreneurs are finding themselves at the core of big technology decisions to further their business goals. Store owners…

Delivering technology solutions that score highly on parameters of agility and reliability is one of the primary focus areas of IT organizations. In order to do this, organizations are constantly…

With customer becoming the center of every business transaction in today’s digitized word, it is important to adopt applications that enable effective customer retention and engagement. Therefore, enterprises are going…

In a global survey conducted by KPMG, it was found that 82 percent of the companies plan to make datafication (using scores of data to report, analyze and predict) as…