As the world in general, and publishing in particular moves from print to digital media, what is in store for magazines? The answer is as obvious as it is simple – go digital!
For sceptics who wonder if this will actually work, do remember that 10% of tablet owners read digital magazines almost every day, and the most popular content published as tablet apps are:
- Games
- Digital trade publishing
- Social networking
- eCommerce
- Digital magazines, newspapers, and cookbooks
So there you are – magazines can not only survive on digital media, they can actually thrive! Besides it being cheaper and easier to create a digital magazine, the following advantages make publishing content in the form of an app very beneficial:
- It is possible to customize the look and feel for different users
- It is possible to incorporate multimedia
- When publishing many pages/ magazines/ editions, it is possible to use one template and just interject new content
So do check out the infographic below, and share it to spread the mantra of digital magazines!
Please feel free to use this infographic on your own web page using the embed code below.
Studies reveal that most of the customers prefer hard copies of their favorite magazines, while 60% of the users are keen to access the digitized version as well as the physical copy of their desired content. The amazing fact was that more than half of the survey participants expressed their desire to purchase the publications of their choice only if those are available in digital format. Publishers who want to taste success in the digital space must vigorously revise their business strategies and models. Systematic tracking and analysis of consumer data can help magazine publishers in understanding the reader preferences. Surveying and collecting data on the shifting consumer behavior considerably helps in formulating the strategies for increasing digital readership. Making the content social and mobile responsive also enables in publicizing digitized content.
